DESIGN. CREATE. INSPIRE.
At my core, I create visual impact. For work, personal passions and friends, I love to create magic out of a blank sheet. This is what drives me every day: to innovate and improve on existing designs, try something new or think completely out of the box.
As an Associate Art Director at Forbes Media, I have created
multi-level branded Summit experiences for groups ranging
from 150-2,000 participants. Starting from conception through execution, I have helped shape the entire consumer interaction
and brand impression.
Throughout the past year, I have helped increase the mix of physical and digital design to present Forbes conferences. For example, introducing mobile applications that complement the physical branding we have increased participation and driven content and connections among members. These apps have about an 80% participation rate and serve as a network and ideas exchange both during- and post-summit.
On the physical media side, my work also focuses on traditional print and event collateral. Projects range from invites, agenda books, signage, presentations and magazine ads; all following the branding and design of the Summit.